Languages

Learning Outcomes

No

Learning Outcomes

Students who complete the program

1

explain the concepts and relationships between concepts which earned a secondary education in the fields of social science knowledge, skills and competencies are built on public relations, advertising, communication management, corporate communications. Later, students use advanced conceptual and practical information which gained in these fields.

2

identify production process of scientific knowledge which is related to the methods and techniques.

3

have information about public relations, advertising, brand communications, marketing communication, persuasive communication management, corporate communication fields related with all shareholders' communication features and its communication problems.

4

have knowledge about using communication media and tools effectively.

5

know the agencies' structural and managerial features which showing activity in fields of public relations, advertising, brand communications, marketing communication, persuasive communication management, corporate communication.

6

describe the original ideas in a creative way which related to the fields of public relations, advertising, brand communications, marketing communication, persuasive communication management, corporate communications. Later, students develop and practice appropriate strategy, method and techniques paying attention the shareholds’ communications characteristics and necessities or differences on these fields

7

study individually or in a group and complete properly in the field of public relations, advertising, brand communications, marketing communication, persuasive communication management, corporate communications.

8

plan and conduct the activities as an individual and team member oriented with their professional development in the field of public relations, advertising, brand communications, marketing communications, persuasive communications, communication management, and corporate communications.

9

know the ways of getting information, follow up new methods and technologies related with the field of public relations, advertising, brand communications, marketing communications, persuasive communications, communication management, corporate communications and use them

10

use information and communication technologies as well computer software at fields of public relations, advertising, brand communications, marketing communications, persuasive communications, communication management and corporate communications required level.

11

pursue and interpret events and developments which come up on the national and international agenda.

12

act in accordance with social, scientific and professional ethic values at the stage of collection, interpretation, announcement and implementation of data related with the field.

13

plan and fulfil professional projects and activities for social environment in which they live with the conscious of social responsibility.

14

become conscious of laws and regulations related with the fields of public relations, advertising, brand communications, marketing communications, persuasive communications, communication management, and corporate communications and act in accord with them.

15

be able to approach dynamics of the field from an integrated point of view; improve original and creative strategies by thinking creatively and critically.

 

English